Ellen Bristol is a thought leader in the field of strategic fundraising for nonprofits, B-Corps, and social enterprises. She founded Bristol Strategy Group in 1995 and has worked with nonprofit organizations ever since to improve their fundraising results. She developed her firm’s trademarked methodology Fundraising the SMART Way™, and also designed the Leaky Bucket Assessment for Effective Fundraising, the only popular study of fundraising-staff productivity which has been gathering data since 2011. Ellen enjoyed a successful 20-year career as a major-account sales representative for Fortune 50 companies until she founded her firm and discovered a passion for the nonprofit sector. She made it her mission to repurpose the most meaningful and proven disciplines of strategic sales management to the nonprofit sector, creating higher levels of productivity while maintaining the philanthropic heart and charitable soul of nonprofits and NGO’s.